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Consumers today interact with brands and make purchasing decisions on a variety of platforms. This has increased the amount of consumer behavior data available to retail manufacturers to maintain. Marketing campaign management is now more complex. Budgeting, planning, predicting consumer behavior and providing superior customer service all play a huge role in maintaining customer satisfaction.
Making it Manageable
By providing retailers with easy and direct access to data for reporting, analysis, planning and decision support, business intelligence analyzes make the complex process more manageable. Data is converted into executable information that helps retailers make faster decisions based on facts – before, during and after marketing campaigns.
Most retailers know who their target customers are with the tools already available, such as the CRM system and / or e-commerce database. However, the proliferation of social media platforms such as Facebook, Twitter, Instagram and Pinterest has dramatically increased the identification and understanding of target markets.
By combining social media data, fans, followers, comments, and “hits”, with customer demographics from CRM, Business Intelligence Consultant Training Development Developer Official Support Partner Services Company Solution in Doha Al Rayyan Qatar provides a more complete picture of consumers. Embedding the data set on a map creates segment segmentation graphs to help the marketing team effectively target a specific audience and drive improved results for future marketing campaigns.
Generating a Competitive Advantage
The perception of consumer behavior is invaluable in today’s highly competitive technological world. After integrating social media data and CRM, take a step forward and connect your social data to financial systems, catalogs, inventory, and supply chains. BI Teradata Consultant Training Development Developer Official Support Partner Services Company Solution in Doha Al Rayyan Qatar will produce comprehensive reports to help determine consumer behavior patterns. In addition, it also has the ability to track the success of offline campaigns. Knowing the channels that produced the desired result creates a competitive advantage.
Analyzing Activity to Engage Consumers
This tool provides a wealth of knowledge about consumer behavior, marketing techniques or business messaging responses, and the overall effectiveness of a marketing campaign. Using BI Microstrategy Consultant Training Development Developer Official Support Partner Services Company Solution in Doha Al Rayyan Qatar dashboard capabilities, a number of schemes can link the likelihood of preferred customers interacting with your brand on social networks or making purchases online. This BI mode will help identify and reward your brand ambassadors. In addition, it can help identify the least engaged consumers in your brand so you can target them to participate.
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