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WHY INSURANCE ANALYTICS SOLUTIONS IMPORTANT FOR INSURERS
Now a days insurers have to access data, which also include real time data from the IOT and sources of data. Today digitization is very important for every industry, insurance industries also uses insurance analytics solutions to improve the business and get most of the benefits. Insurers use social media in combination with the analytics solutions to create a competitive advantage by proposing handmade experiences and supplying exceptional value.
Insurers must become exceptionally analytic
Unluckily, in many organizations, social is gave to employees with the minimum business experience, while some in the c-suite have little gratitude of social. Socially practicality organizations are extremely analytic, with an attitude that places analytics at the central of what they do. A recent Accenture Digital report emphasizes the importance for everybody in the organization to be informally well-educated and engaged.
Insurers need social opportunities to take advantage.
- An architecture that allows them to manufacture data into actionable insights.
- The capability to take benefit of new technology, such as to triage emerging threats, machine learning, and opportunities.
- Technology allow to automate and measure the program.
- Good data, not just big data
Protecting the Brand
Customer’s comments on Facebook or other social media platform are recognized by the carriers. As it grow, the need also grow. It took the development of refined tools that can meet, analyze and address comments in real time, to allow rapid engagement with consumers. Done well, it can head off or counteract issues, defend the brand and even rise sales. According to the survey 6,000 or more customers consider the comments on social media when they want to insurance related decisions. On the other side, some brokers use social media and insurance analytics solutions to rapidly define how customers respond to marketing efforts and ad movements and to make them more effective.