Zuora Insights is an analytics solution for subscription businesses. Insights helps users to keep an eye on the financial health of their business while deeply understanding their subscribers actions and behaviors. These insights can be used by various departments, including Marketing, Product Management, Customer Success, Finance, Sales, and Operations.
Insights integrates with a number of applications, including Zuora, so it acts as the hub of subscriber data for the business. Business can use this data to:
- Report on the health of the business and stay up to date on key subscription metrics. Report on bookings, billings, revenue, collections, AR, and trends with an easy and simple report builder. Keep their team up-to-date on trends for key subscription metrics such as changes in MRR, CLV, and churn.
- See a complete picture of every subscriber. Unlock data buried across the company. Capture every event that happens, see how subscribers interact with the business over time, and get a full picture of their subscribers.
- Group subscribers by common traits and behaviors and trigger interactions over any channel. Stay up-to-date on how customers are doing. Look for signs of churn, low product adoption, potential upgrades, etc. and take action. Instead of ad-hoc emails and activities, create automatic triggers to engage with targeted subscribers in their third party applications.
