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Have you done your research?
To this point, you have already got yourself over with the process of mobile app development services in Qatar and now you are actually planning on proceeding to the next step, which is about practically launching the app. Now, before you get to it, ask yourself whether you have done your research about who you are going to target with your app. What would your target audience be? If you have done it, you are going the right way and if not, get to it.
A research shows that 14 pc of the apps failed because they didn’t focus on the research and opted for poor marketing tactics. This happened because they had no idea what their target audiences are. This era poses fierce competition where you have next to zero margins of errors. Research helps you to know the anatomy of your audiences even for the iOS app development services in Qatar.
How does it basically help?
Research can prove to be useful in a number of ways and they are:
- Improved chances of success.
- Allows you to identify the taste and needs of the audience.
- Add particular tools and features in the apps that serve your audiences the best
- Developing of monetization strategy.
- Marketing campaign development made easy.
Steps for conducting the research
This is the age of technology where people cannot live without using smartphones both on iOS and Android app development services in Qatar. They don’t just use an app unless they find it useful and valuable.
First of all, you need to divide your findings into two parts.
- General understanding
- Secondary market research.
For general research, you are aiming at understanding what’s the first nerve of the audience you are going to target is. For instance, if you’re building a grocery app, your audience contains people from different age groups. However, your main focus would be on people who run households in general, i.e women.
This is where you widen your perspective. You should not be forgetting about the competitors here and also focus on those who would be using your app more than others. For instance, a grocery app would have your eye on items that are bought more than others, how are people in general paying for their items, etc.
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