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In this fast-paced era of mobile apps, a good idea for an app isn’t enough to make it the success. It takes a lot more than that. As a matter of fact, strategic marketing is known to be as critical a fact as mobile app development services in Qatar are. So, if you are spending as much on marketing as you are doing it on development, you aren’t doing anything wrong.
Positioning is where you begin your marketing efforts. A good positioning strategy will get you users that’d click the download button. Moreover, it will also build a loyal user base for your app.
Let’s first see what positioning strategy is in actuality. With positioning strategy, the organization is able to alter the consumer’s perceptions about your product. Perceptions being the product’s attributes, brand image, what needs are going to be filled with the product. This can really help in the fiercely competitive markets of App Store of iOS or Android app development services in Qatar.
New apps can benefit from the positioning strategies better because they will be compared to what is already available in the App Store.
However, no matter you are a startup or an established appreneur, positioning is really important for you and here are the reasons why.
- Positioning has an impact on sales
On top of meeting consumer demands regarding the product, the competition should also be kept in mind. In an environment of fierce of competition, you might not be able to target a large audience because others would probably be doing the same. What you can do is position your products for a smaller chunk of that audience and have better chances of appealing to the larger percentage of the chunk.
- With positioning, you can be proactive
Passive is not the way to go when everybody’s trying to grab some market share for themselves in this era. You need to be the first mover in order to stand first in the competition.
However, you need to ask following questions to yourself in order to formulate a positioning strategy for your iOS app development services in Qatar or android.
- What strengths does your app possess?
- What is your target user like?
- Who competes you in the niche?
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